Going to the movies is one of my favorite pass times. Its something I've loved since being a wee lad. The excitement of seeing a movie I've longed to see, the act of arriving at the cinema and seeing the movie's title on the marquee along with its poster, the smell of popcorn, the rush of sitting with a crowd of people who are also excited to see the movie, and the dimming of the lights, all play into my life long love for the cinema experience. Studios (specifically
20th Century Fox) are now vying to alter that experience, they want to stop distributing archival 35mm prints. The notion is to shift to
only digital projection. Reasons for doing this are plain and simple, cost. Storage, shipping, and sustaining the 35mm film print is more expensive than digital. While I can understand the dollar and cents mentality the studios have, my appreciation for 35mm film and the people who operate and care for these prints outweigh the financial reasoning. There is a human element, a sense of pride and real care projectionists put into screening a film print for an audience, something that could eventually vanish with this digital transition. One place that takes pride in the fact they
only screen 35mm film prints is the
New Beverly Cinema in Los Angeles California and they have decided to start a petition urging studios to continue producing and distributing 35mm film prints. Guess what, you can help! Take a look below to see how you can help the New Bev and other revival theaters around the country continue to showcase cinema that makes up the fabric of film history from around the globe.